Google Ads policies split everything into four parts: prohibited content, prohibited practices, restricted content and editorial and technical requirements. Let us go through each and see how to work with them in practice.
While a media buyer works alone, all access lives in their head. As soon as a second buyer, a team lead and an analyst join, you need a clear scheme: who sees what, who edits what, and how each person's results are counted.
A pixel reports a conversion from the visitor's browser; a postback reports it server to server. Here is why the two are not interchangeable, where each loses data, and how to build conversion tracking that matches your affiliate network.
A white page (also called a safe page) is a neutral page shown to a visitor who did not pass the traffic filter. Here is where the term comes from, where the line with breaking platform rules runs, and which jobs a safe page does honestly.
Cloaking in SEO means serving one version of content to a search engine crawler and another to people. Google treats it as deceiving search and demotes or removes the site from results. Here is what exactly counts as cloaking, how it gets detected and where the line with legitimate personalization runs.
Facebook and Instagram advertising policies are Meta's unified Advertising Standards: what cannot be advertised at all, what is allowed only with permission, and what both the ad and the site it points to must look like.
A cloud tracker runs on someone else's infrastructure and is ready right away; a self-hosted tracker goes on your own VPS and you maintain it. Here is what you actually get and what you pay with in each case.
A link rotator is one ad link with several destination URLs behind it. Here is how a traffic rotator picks the destination, how weights differ from priority, and when offer rotation quietly ruins your data.
A test budget is not money you can afford to lose; it is the price of answering one question: does this funnel work? A media buyer calculates it in advance and decides in advance at which numbers the campaign gets stopped.
Affiliate marketing metrics are the language a funnel uses to tell you whether it works. Here are ROI, EPC, CR, CPA, CTR and approval rate, with formulas, examples and what to do when a number drops.
An IP blacklist is the most straightforward protection tool there is: an address on the list never sees the offer. But IP blocking only works against specific addresses, and it comes at a price.
A smartlink in affiliate marketing is a single affiliate network link behind which the network picks an offer for every visitor. It is convenient at the start, but without tracking you cannot tell how much you are gaining or losing on it.
Connect ArtisanClo to your site, see who actually arrives from your ads, and why every click got its decision.
