Facebook Ads tracking rests on three things: the right dynamic parameters in the link, a preserved fbclid and conversions sent back to Meta. Here is every link in the chain and the reasons why Ads Manager and your tracker disagree.
Restricted ad categories are things ad platforms allow, but only under conditions: a license, certification, written permission, age and geo limits. Here is how approval works for gambling, finance, crypto and health.
Geo, device and schedule filters are the most straightforward traffic rules. They cut off off-target visits that the ad platform lets through anyway, and they barely touch real buyers.
An anti-fraud system is a set of rules, scores and lists that separates genuine clicks, leads and sales from fake ones. Here are the types of ad fraud, how anti-fraud works under the hood and why it sometimes gets it wrong.
A cloaker decides who gets to see the offer, and a tracker counts how much money the people who saw it brought in. Here is the difference between a cloaker and a tracker, the ways to connect them, and the places where clicks and conversions get lost.
Traffic quality is the share of real, new and paying people in the traffic you bought. Here are the metrics to measure it with, where they lie, and how to check traffic quality on a source before it eats your budget.
Paid-traffic affiliate marketing means buying ads and selling the result to an advertiser, and as a model it is an ordinary business. The scams live around it: courses with guaranteed income, sold funnels, networks that never pay. Here is a point-by-point look at where the fraud is and where the real legal risks are.
Scaling ad campaigns means increasing the volume of a profitable funnel without letting ROI collapse: a media buyer grows the budget vertically, expands reach horizontally and checks every change against the money.
TikTok advertising policies are stricter than people coming from other platforms expect: the audience is younger, and the requirements for videos, claims and landing pages match. Here is what is prohibited, what is restricted and how to prepare a campaign.
ROI is the bottom line of any campaign: what percentage you earned on top of every dollar invested. The formula is simple, but honest profit gets distorted by hold, rejected leads, exchange rates and spend someone forgot to add.
IP reputation is an estimate of how far an address can be trusted based on its past: what came from it, who owns it and which network it lives in. It is a strong signal for traffic filtering, but it has blind spots worth knowing before you block anything.
An anti-bot is a filter at the entrance that tells a human from a program. Here are the kinds of website bot protection, what each one defends against and why an ad landing page needs a different anti-bot than an online store.
Connect ArtisanClo to your site, see who actually arrives from your ads, and why every click got its decision.
