How to filter bots and fraud, set up tracking and postbacks, calculate ROI and keep your budget from burning. Practical guides for media buyers, teams and agencies.
A rejected ad is the most common and the most fixable advertising problem. Here is why ads get rejected, how to find the real reason, when to fix and when to request a review, and how to stop rejections from piling up.
A disapproved ad and a restricted account are different situations with a different cost of error. Here is how to understand what exactly happened, when to fix and when to appeal, and how to write an appeal that gets reviewed on its merits.
The best affiliate tracker is not the one at the top of someone's list but the one that accurately ties a click to money in your funnel. Here are the selection criteria and a way to test a tracker in a couple of days of real traffic instead of reading its website.
TikTok Ads tracking means macros with double underscores, a preserved ttclid and conversions sent through the Events API. Here is how to tag the link, send leads back to TikTok and understand why Ads Manager and your tracker do not match.
Circumventing systems is one of the harshest Google Ads policies: an account is suspended for it immediately and without warning. Here is what Google means by it, why cloaking belongs here, and how a legitimate advertiser can avoid such a suspension by mistake.
A creative that follows ad policy is not boring, it is honest: it promises what the product actually delivers and does not prey on fears or insecurities. Here are the techniques platforms reject and what to use instead.
When bots submit forms on your site, three things suffer at once: sales reps call into the void, the stats lie, and the ad platform learns from junk conversions. Here is where spam leads come from and how to protect your form in several layers.
A Facebook ad account restriction stops every campaign, and sometimes also affects a Page, a business portfolio or a personal profile. Here is how to understand what exactly is restricted, why it happened, and how to request a review that gets considered on the merits.
Google Ads tracking rests on gclid, the right tracking template and importing conversions back into the account. Here is where to set parameters, which ValueTrack macros your tracker needs and why Google's numbers and your tracker's differ.
A GEO in affiliate marketing is the country or region you buy traffic for. Countries are loosely grouped into Tier 1, Tier 2 and Tier 3 by audience purchasing power, traffic cost and payouts, and the GEO you pick shapes the whole economics of a campaign.
Affiliate marketing jobs are not just a media buyer with a laptop. Teams have team leads, creative designers, tech specialists and analysts. Here is who does what, what job ads ask for, how candidates are assessed, and how to tell a real team from a scheme.
When your Google Ads account is suspended, ads stop running across every campaign at once. Here is why Google suspends accounts, how to find the actual reason, what to fix before appealing and how to avoid ending up in the same spot again.
Connect ArtisanClo to your site, see who actually arrives from your ads, and why every click got its decision.
