When a cloaker is not working, the filter itself is almost never broken: the code is in the wrong place, a cache serves an old page, or the host hides visitor addresses. Here is a symptom-by-symptom check, from everyone sees the offer to clicks but no leads.
Testing ad creatives and audiences is the core of a media buyer's work: this is where the winning combos you later scale are found, and where most budget is wasted if you test without a method.
Approved, hold, trash: lead statuses decide how much money you have actually made. Here is what each one means, how they change over time and how not to fool yourself in your reports.
Click fraud means deliberate empty clicks on your ads that you pay for. Here is who does it, what click fraud looks like in the numbers and what actually helps protect against it.
An offer is an advertiser's proposition that pays you for a specific action. Picking the one with the highest payout in the catalog is the most common beginner mistake. Here is what really matters on the offer page and how to test an offer before you scale.
Sending conversions back to an ad platform is how you tell Facebook, TikTok or Google which clicks turned into leads and sales. Without it the algorithm optimizes for clicks and cheap actions instead of buyers.
A TDS is a traffic distributor: one ad link, behind which every visitor is sent by set rules to the offer or landing page that suits them best.
Approval rate, hold, white page, creo, cap, sub ID: affiliate slang baffles newcomers and is not always clear-cut even for seasoned media buyers. Here is an affiliate marketing glossary with well over a hundred terms and short, plain definitions.
Searching to buy a cloaker usually ends in a subscription to a cloud service, not a software purchase. Here is what exactly you are buying, which questions to ask before paying, and why one evening of testing on your own traffic beats any list of top cloaking services.
In-app traffic is advertising inside mobile apps: banners, video, native units and interstitials. It brings volume and precise targeting, but in-app traffic fraud is more sophisticated than on the web. Here are the main schemes and the signals that expose them in your data.
Binom stays your tracker, and ArtisanClo adds a check of every visit: either as a gate right inside the Binom landing page, or as a cloaker on your site that gets conversions back via postback.
fbclid, gclid, ttclid and yclid are ad click IDs that platforms append to your landing page URL. For a media buyer they are not junk in the link but the key to attribution, sending conversions back and checking that a visit really came from an ad.
Connect ArtisanClo to your site, see who actually arrives from your ads, and why every click got its decision.
