Sending conversions back to an ad platform is how you tell Facebook, TikTok or Google which clicks turned into leads and sales. Without it the algorithm optimizes for clicks and cheap actions instead of buyers.
A TDS is a traffic distributor: one ad link, behind which every visitor is sent by set rules to the offer or landing page that suits them best.
Binom stays your tracker, and ArtisanClo adds a check of every visit: either as a gate right inside the Binom landing page, or as a cloaker on your site that gets conversions back via postback.
fbclid, gclid, ttclid and yclid are ad click IDs that platforms append to your landing page URL. For a media buyer they are not junk in the link but the key to attribution, sending conversions back and checking that a visit really came from an ad.
If your traffic already lives in Keitaro, you do not need to replace the tracker with a cloaker: you can plug the cloaker in as a filter inside a Keitaro flow, or put it on the landing page and send conversions back to the tracker with a postback.
UTM parameters describe where a visitor came from, while ad platform macros insert live values into the link: campaign, ad and placement IDs. Together they turn an ad link into a data source for your tracker.
A click ID is the unique number of a single click; a SubID is a label you tag traffic with. The first lets a conversion find its click, the second tells you which part of your funnel is working.
A split test is the cheapest way to raise a campaign's profit: you do not change the source or raise the bid, you simply find out which offer or landing page converts the same traffic better.
A postback is a server message saying this click produced a lead or a sale, sent by the affiliate network to your tracker. Here is how a postback URL works, what parameters it carries and where it breaks.
An affiliate tracker is an accounting system that knows the fate of every click: where it came from, what it cost and whether it made money. Without one, running traffic turns into guessing from the ad platform's summary.
Connect ArtisanClo to your site, see who actually arrives from your ads, and why every click got its decision.
