How to tie a click to a conversion, set up a postback, send conversions back to the ad platform and calculate a campaign's real profit.
The best affiliate tracker is not the one at the top of someone's list but the one that accurately ties a click to money in your funnel. Here are the selection criteria and a way to test a tracker in a couple of days of real traffic instead of reading its website.
TikTok Ads tracking means macros with double underscores, a preserved ttclid and conversions sent through the Events API. Here is how to tag the link, send leads back to TikTok and understand why Ads Manager and your tracker do not match.
Google Ads tracking rests on gclid, the right tracking template and importing conversions back into the account. Here is where to set parameters, which ValueTrack macros your tracker needs and why Google's numbers and your tracker's differ.
Facebook Ads tracking rests on three things: the right dynamic parameters in the link, a preserved fbclid and conversions sent back to Meta. Here is every link in the chain and the reasons why Ads Manager and your tracker disagree.
A cloaker decides who gets to see the offer, and a tracker counts how much money the people who saw it brought in. Here is the difference between a cloaker and a tracker, the ways to connect them, and the places where clicks and conversions get lost.
ROI is the bottom line of any campaign: what percentage you earned on top of every dollar invested. The formula is simple, but honest profit gets distorted by hold, rejected leads, exchange rates and spend someone forgot to add.
A pixel reports a conversion from the visitor's browser; a postback reports it server to server. Here is why the two are not interchangeable, where each loses data, and how to build conversion tracking that matches your affiliate network.
A cloud tracker runs on someone else's infrastructure and is ready right away; a self-hosted tracker goes on your own VPS and you maintain it. Here is what you actually get and what you pay with in each case.
A link rotator is one ad link with several destination URLs behind it. Here is how a traffic rotator picks the destination, how weights differ from priority, and when offer rotation quietly ruins your data.
Affiliate marketing metrics are the language a funnel uses to tell you whether it works. Here are ROI, EPC, CR, CPA, CTR and approval rate, with formulas, examples and what to do when a number drops.
A smartlink in affiliate marketing is a single affiliate network link behind which the network picks an offer for every visitor. It is convenient at the start, but without tracking you cannot tell how much you are gaining or losing on it.
Approved, hold, trash: lead statuses decide how much money you have actually made. Here is what each one means, how they change over time and how not to fool yourself in your reports.
Connect ArtisanClo to your site, see who actually arrives from your ads, and why every click got its decision.
