How traffic from different sources differs, where its bots and junk come from and how to set up filtering and tracking for each platform.
Traffic sources for affiliate marketing are the platforms where an affiliate buys or gets visitors: social media, search ads, push and pop, native networks, apps, Telegram, SEO and email. Here is how they differ in pricing, quality, bots and ad requirements.
In-app traffic is advertising inside mobile apps: banners, video, native units and interstitials. It brings volume and precise targeting, but in-app traffic fraud is more sophisticated than on the web. Here are the main schemes and the signals that expose them in your data.
Native advertising gives you volume and cheap clicks, but you are really paying hundreds of publisher sites, not the network, and their quality varies. Here is how to find junk placements in native, filter out bots and track money for every widget.
Push traffic and popunders are cheap and high-volume, but they are also where you find the most bots, repeat impressions and junk placements. Here is how to filter this traffic and where it really loses money.
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