A geo redirect sends a visitor to the right page based on their country, language or device. Here is how it works, where it goes wrong and how to build this kind of routing for paid traffic.
A smartlink in affiliate marketing is a single affiliate network link behind which the network picks an offer for every visitor. It is convenient at the start, but without tracking you cannot tell how much you are gaining or losing on it.
Conversion attribution is the rule that gives credit for a lead or a sale to a specific click, campaign or platform. Here are the main attribution models, click and view windows, and why the ad account, the tracker and the CPA network show different numbers.
Approved, hold, trash: lead statuses decide how much money you have actually made. Here is what each one means, how they change over time and how not to fool yourself in your reports.
Sending conversions back to an ad platform is how you tell Facebook, TikTok or Google which clicks turned into leads and sales. Without it the algorithm optimizes for clicks and cheap actions instead of buyers.
A TDS is a traffic distributor: one ad link, behind which every visitor is sent by set rules to the offer or landing page that suits them best.
Conversion tracking tells you which ad click led to a lead or a purchase. Here are the five technical paths, from a pixel to server-side events, and which one your own site needs versus which one a CPA network needs.
Binom stays your tracker, and ArtisanClo adds a check of every visit: either as a gate right inside the Binom landing page, or as a cloaker on your site that gets conversions back via postback.
fbclid, gclid, ttclid and msclkid are ad click IDs that platforms append to your landing page URL. For a media buyer they are not junk in the link but the key to attribution, sending conversions back and checking that a visit really came from an ad.
If your traffic already lives in Keitaro, you do not need to replace the tracker with a cloaker: you can plug the cloaker in as a filter inside a Keitaro flow, or put it on the landing page and send conversions back to the tracker with a postback.
UTM parameters describe where a visitor came from, while ad platform macros insert live values into the link: campaign, ad and placement IDs. Together they turn an ad link into a data source for your tracker.
A click ID is the unique number of a single click; a SubID is a label you tag traffic with. The first lets a conversion find its click, the second tells you which part of your funnel is working.
Connect ArtisanClo to your site, see who actually arrives from your ads, and why every click got its decision.
