An anti-fraud system is a set of rules, scores and lists that separates genuine clicks, leads and sales from fake ones. Here are the types of ad fraud, how anti-fraud works under the hood and why it sometimes gets it wrong.
Click fraud protection cannot cancel the charge for a click, but it decides what happens next: whether fraud reaches your site, whether its IPs and placements get excluded, whether you get refunded. Here is how it works in practice.
Traffic quality is the share of real, new and paying people in the traffic you bought. Here are the metrics to measure it with, where they lie, and how to check traffic quality on a source before it eats your budget.
IP reputation is an estimate of how far an address can be trusted based on its past: what came from it, who owns it and which network it lives in. It is a strong signal for traffic filtering, but it has blind spots worth knowing before you block anything.
An anti-bot is a filter at the entrance that tells a human from a program. Here are the kinds of website bot protection, what each one defends against and why an ad landing page needs a different anti-bot than an online store.
An IP blacklist is the most straightforward protection tool there is: an address on the list never sees the offer. But IP blocking only works against specific addresses, and it comes at a price.
Click fraud means deliberate empty clicks on your ads that you pay for. Here is who does it, what click fraud looks like in the numbers and what actually helps protect against it.
A headless browser runs JavaScript and renders pages like a real one, so simple checks miss it. Headless browser detection relies on the browser fingerprint and on automation traces that are hard to hide completely.
VPN, proxy and data center IP detection is the foundation of network-level traffic filtering. Here is what lies behind the words ASN, hosting IP and residential proxy, and how to use these signals without losing real visitors.
User agent filtering is the oldest way to cut bots: the server reads the string the browser introduces itself with and decides based on it. Here is what that string contains, where you can trust it and why a UA alone is not enough to protect paid traffic.
Ad spy tools collect other people's creatives and landing pages and sell access to them. Spy tool protection is how you keep your winning funnel out of their database on day one.
Bot traffic rarely announces itself. But fake and invalid traffic has consistent signs — in the network, in the browser, in behavior and in campaign numbers.
Connect ArtisanClo to your site, see who actually arrives from your ads, and why every click got its decision.
