How a media buyer works: from testing creatives and audiences to managing budget and bids and scaling profitable campaigns.
A GEO in affiliate marketing is the country or region you buy traffic for. Countries are loosely grouped into Tier 1, Tier 2 and Tier 3 by audience purchasing power, traffic cost and payouts, and the GEO you pick shapes the whole economics of a campaign.
Scaling ad campaigns means increasing the volume of a profitable funnel without letting ROI collapse: a media buyer grows the budget vertically, expands reach horizontally and checks every change against the money.
A test budget is not money you can afford to lose; it is the price of answering one question: does this funnel work? A media buyer calculates it in advance and decides in advance at which numbers the campaign gets stopped.
Testing ad creatives and audiences is the core of a media buyer's work: this is where the winning combos you later scale are found, and where most budget is wasted if you test without a method.
You can become a media buyer without a relevant degree, but not without a system: you need to understand how the auction, tracking and money work, and learn to make decisions based on numbers rather than gut feeling.
Media buying is purchasing advertising with a result in mind: a media buyer decides where, to whom and at what price to show an ad so that the money spent comes back with a profit.
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